The Patient-Centric Web and Social Media:
Opportunities for Advocacy
Wednesday, October 20, 2010
2:00 p.m. (Eastern)
1:00 p.m. (Central)
12:00 p.m. (Mountain)
11:00 a.m. (Pacific)
Register today!
In the past, if a patient had a good or bad experience with your organization, they told a few friends. Today, they can tell the world. Social media had changed the way consumers share opinions and rate and review hospitals and other healthcare organizations. Between Twitter, blogs, and YouTube, there are a variety of communication vehicles out there that can spread the word in a matter of seconds. Are you monitoring these tools? Are you responding to complaints and lauding compliments? You should.
Join Geonetric’s Ben Dillon as he discusses the evolving world of patient-centered online communications. Web sites, patient portals and social media all serve a specific purpose and allow you engage with different audiences in different ways. From one-on-one conversations to accessing an entire community, this new view of patient-centered online communications provide limitless opportunities for advocacy.
By the end of this webinar, participants will be able to:
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Describe the shift in the current online communications landscape
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Outline how other organizations are using online tools to engage patients and families of all generations, deliver customer service and manage patient-provider conflicts.
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Review examples of online mediation/dispute resolution as well as positive encounters and how to leverage them
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Produce social media policies for your organization, including how and when to respond to criticism, and how to protect patient information and your staff
SHCA member rate: $169
Non-Member rate: $269
Meet Your Expert:
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Ben Dillon Geonetric |
To aid in the development of the profession, SHCA has identified 9 Domains of Practice as being key skills and knowledge for advanced competency in the role of a patient and consumer advocate.
This webinar addresses several of those domains including: interpersonal communication, and customer service/service excellence, and healthcare management.
The Fine Print
You pay one fee, provide one computer and speaker phone, but you may invite as many people to listen and watch as you wish. You will receive one set of materials e-mailed (you may photocopy) and one toll-free telephone connection to the seminar. A live Q&A session will also be part of the webinar.
If you have employees within the same institution that work in your facility satellite offices, simply pay one full registration fee for the first registrant and every subsequent satellite office will receive a discounted rate of $99. For more details on this type of registration, please contact shca@aha.org.
If you have questions regarding this event, e-mail: shca@aha.org.
Continuing Education Contact Hours
This continuing nursing education activity was approved by the Illinois Nurses Association, an accredited approver by the American Nurses Credentialing Center's Commission on Accreditation for 1.5 contact hours and is valid for presentation for a period of two years beginning October 20, 2010.
An application for approval of continuing education contact hours has been submitted to the National Association of Social Workers.
Criteria for successful completion include a program evaluation.
*The Society for Healthcare Consumer Advocacy has not solicited cash and in-kind contributions from individuals and organizations for this educational program.
*As required by the American Nurses Credentialing Center’s Accreditation Program, we would like to make you aware of all potential conflicts of interest(s). This educational activity’s planners and the presenter(s) have disclosed the following financial relationships that could potentially result in conflict of interest: Salaried employees of Geonetric, Inc which is providing commercial support for in the form of an educational content for this activity.